Formerly Known As’ Post

😋Pop-Tarts is fully baked and ready to share! Fans at the Adult Swim Fest in San Diego, CA were the first to enjoy with a custom event featuring the Agents of Crazy Good!    Check out details from Marketing Dive on the full campaign here: Kellogg Company #CrazyGood #PopTarts #weareFKA

🐱 Meow Mix ReMix is back with a new commercial—and it’s all about boy bands! Flashback to the 90’s with the Tabby 5, a cat boy band, fronted by JC Chasez promoting the brand’s wet food product. A play on the classic Meow Mix jingle, nostalgia is being drawn from cat enthusiasts everywhere! Featured in this article from The Drum, find out why this is the purr-fect remix! Read more and watch the full commercial now! 🎙 #MeowMix #MeowReMix #weareFKA The Drum, The J.M. Smucker Co., Kaitlyn Kline, Gina Leone, Alan Wilson, Peter Defries, Art Germer, Katie Balliew, Kim Davies, Andy Verderosa, Meg Pilsner, Sarah White, Natalia Sayao, Jennifer Baldwin, Allie O'Shea, Juli Faltas, Juliana Ramirez, Niketh Raghavan, Samantha Berry, Lauren Schneidmuller, Deanna Gattie, Krystal Keller, Zakk Weston, Teylor Parks, Erica Roberts, Yuri Lee, Meg Patrick, Steven Belfi, Leyna Donaldson, Rich Buchheit, Maureen (Mo) Fagan, M.A., Katie Bradley, Melanie Blum, Megan Stinn, Kiersten Ursetti, Christine Hoffmann, Gail Hollander, Heather Smith, Stephanie Bennett, Stephanie Polefrone https://lnkd.in/graRrUhj

❗❗ Your org structure is showing. FKA’s Chief Strategy Officer Danielle Donnelly is featured in Adweek, calling for marketers to rewrite the traditional funnel and invest in the mid-funnel journey by integrating #social, #commerce, and #CRM. The end result? Enhanced brand-consumer relationships and higher revenue potential.   In her article, “Your Org Structure Is Showing—Close the Mid-funnel Gap”, she admits this idea is easier said than done. But she shares a few key ideas on how to get started:  ◾ Explore the power of social commerce 🛍️  ◾ Treat direct messages as the new inbox 📩  ◾ Integrate brand values into your email campaigns 💌  ◾ Align on KPIs and incentives across teams 🤝  Read more now to discover how to reach audiences through a seamless experience of an integrated funnel. https://lnkd.in/gsZPihGu  #Marketing #Commerce #brandvalues #consumerexperience #CX #consumerbehavior #weareFKA 

🚨 NEW WORK ALERT: First Hawaiian Bank's “Bank on the Best”     First Hawaiian Bank wanted everyone to know that it’s not only Hawaii’s first bank, but Hawaii’s best bank. Period. Our job was to create a campaign that demonstrates how the bank’s exceptional service and technology meets local people’s home-buying and banking needs—all while striking a balance between humility and confidence. We developed the tagline “Bank on the Best,” along with 3 television spots, all directed by Hawaii-bred Ariel Danzinger and our local-heavy cast and crew. The campaign also shows up in print ads, programmatic display, native ads, search, social and web content. Stay tuned for the spots hitting social channels this summer!    #FirstHawaiianBank #BankontheBest #TVSpot #Campaign #production #weareFKA #Social 

How can an iconic brand gain relevance among #GenZ? Folgers Coffee cracked the code with a cutting-edge #socialcommerce activation that moved their K-Cups from #TikTok feeds to doorsteps in less than 30 minutes. Wondering how?    Our Chief Strategy Officer, Danielle Donnelly, will be sharing these insights and innovative techniques to drive revenue via social commerce ANA's Digital & Social Conference on Monday, July 17 at 4pmPT. Learn more and register today: https://lnkd.in/eU4QmvRi #ANADigital Association of National Advertisers #weareFKA

We're at the peak of back-to-school shopping, with a staggering $34.4 billion in consumer spending taking place over a span of a few months. Publicis Commerce shares their Back to School Overview, full of insights to help make your B2S targeting and messaging more impactful. Here are a few highlights (pun intended), and you can check out the full article here: https://lnkd.in/gEt29S9x #commerce #backtoschool #omnichannel #loyalty #marketing #weareFKA

It’s no surprise that AI dominated the conversation at #CannesLions this year. More importantly, those who are proactively experimenting and executing will rise to the top. Check out our Cannes Recap where Solange Claudio and Linsey Loy share their perspective on three areas marketers should be exploring now to fully embrace the future of our industry.   #AI #Forrester #MarketingOperations #CX #SocialCommerce #CRM #Inclusivity #AIBias #languagemodels #Innovation #Technology Publicis Digital Experience

🎬 That’s a wrap! Closing out FKA's Cannes Daily Dose with Publicis Groupe's huge achievement of winning the Grand Prix for Good for Working with Cancer. Learn more, and take the pledge today 👉 https://lnkd.in/g8Tu_j8Q #workingwithcancer #CannesLions #GrandPrix #weareFKA Publicis Digital Experience Cannes Lions International Festival of Creativity

Solange Claudio joined the rockstar MediaVillage.org and The Female Quotient panel at Cannes Lions International Festival of Creativity, discussing the impacts of AI and the Metaverse. Here are the cliffs notes of the key topics from their conversation—check out the full article below: o Maintain balance. Balance between navigating risks and exploring opportunities when utilizing new technology. o Minimize Bias. Consciously use AI and minimize bias by thinking about how and what they learn. o Utilize Speed. One of the benefits of AI is the speed of work that can be done, this allows for a scale of brilliance across the board. o Opportunity for Upskilling. AI allows employees to incorporate a whole new set of skills into roles. #AI #Metaverse #AIBias #Creativity #weareFKA Publicis Digital Experience

From integrated #commerce to female badass bosses empowerment, another thought-provoking and inspirational day is in the books at the Cannes Lions International Festival of Creativity. Check out today’s FKA's Daily Dose @ Cannes! Amy Worcester Lanzi, Jay Pattisall, Paul Longo, Shannon Womack, Diana Haussling, Allegra Krishnan, Michelle Crossan-Matos, Jill Kelly, Barbara Peng, Thai Randolph, Kara Swisher, Scott Galloway, Beet.TV, She Runs It, Solange Claudio, Linsey Loy, Publicis Digital Experience #weareFKA